08:15 AM
08:15 AM - 09:00 AM

Doors Open, Registration & Breakfast

Breakfast Sponsored by: LBMA Logo Doors will open. Please sign in or register. After that, enjoy a delicious breakfast on us!
09:00 AM
09:00 AM - 09:30 AM

Opening Remarks: Everything Is Local

Asif Khan, founder and president of The LBMA, will open the conference, presenting new research surrounding location data and present the best practices to apply it to your company.
09:30 AM
09:30 AM - 10:15 AM

Panel: Starting Your Day With Location

This panel will explore the “location journey” specifically focusing on weather data, technological assistants (smart speakers, in-car navigation, music streaming etc) and much more. Tom Stork - Accuweather John Gregory - Pandora Music Haluk Demirkan - University of Washington Aubriana Lopez - Digital Element (Moderator)
10:20 AM
10:20 AM - 10:50 AM

Panel: Monetizing The Connected Car

Cami Zimmer - Glympse (Moderator) Christopher Ruff - Glympse David Jumpa - Airbiquity Tom Freeman - Kymeta Corp.
10:50 AM
10:50 AM - 11:05 AM

Meet The Board

Meet the LBMA's new board. Asif R. Khan - Founder LBMA Cami Zimmer - Glympse Nicolas Rieul - S4M Gary Schwartz - CBx Brands Janette Smrcka - Mall of America Denise McKenzie - Open Geospatial Consortium
11:05 AM
11:05 AM - 11:30 AM

Morning Coffee Break

11:30 AM
11:30 AM - 12:15 PM

Panel: Bridging Clicks & Bricks with Location Data

SPONSORED BY GIMBAL Connecting location data with multiple devices and media types can be difficult to navigate. This panel will discuss how to bridge the two, leveraging through cookies to show you how to leverage and what your brand should be looking for. Asif R. Khan - LBMA Matt Russo - Gimbal Janette Smrcka - Mall of America Samantha Yarwood - Starbucks/Nestle (formerly)
12:20 PM
12:20 PM - 01:05 PM

Panel: Innovations in Location Search

How are real companies using location search to benefit their company? This panel will feature several industry professionals, who will be discussing the benefits of local search for their brands and embracing voice search and image recognition. Neil Crist - Moz (Moderator) Mark Michael - DevHub Ron Cariker - 7Media Group Rachel Ullstrom - RioSEO
01:05 PM
01:05 PM - 01:30 PM

Sponsor Case Study - Outer

A case study by Terry Lin on innovative start-up Outer
01:30 PM
01:30 PM - 02:15 PM

Lunch Break

02:15 PM
02:15 PM - 03:00 PM

Panel: IoT Sensors, Screens &

Location-based technology is rapidly evolving. On this panel we will be discussing some of the advancing use cases for micro-location technology, screens and the personalization of content made possible. Asif R. Khan - LBMA (Moderator) Jim Katsandres - Bluetooth SIG Rich Ventura - NEC Kalani McClain - ShopperTrak
03:05 PM
03:05 PM - 03:50 PM

Panel: The Data Driven Restaurant

When eating at restaurants, customers want more than just a good meal, they want an unique experience. But how can you give customers that special time? This panel will discuss what works, when to engage and share data on how to measure effectiveness to give your customers their desired experience. Angela Diffly - Restaurant Technology Network (Moderator) Colin Salter - Yelp Yale Goldberg - CaliGroup/PopID
03:50 PM
03:50 PM - 04:05 PM

Afternoon Coffee Break

04:05 PM
04:05 PM - 04:20 PM

Sponsor Case Study - Mood Media

04:20 PM
04:20 PM - 05:05 PM

Panel: Local Data In Last Mile Delivery

The advent of digital and location technologies enables today's brands to create unique, hyper-local personalized experience that have the ability to engage and influence consumers like never before. This panel will discuss the data collected by last mile delivery services and the benefits to consumers and retail brands alike. Cami Zimmer - Glympse (Moderator) Bharat Pulgam - Runerra Jason Bettinger - Here Technologies Marc Goodfriend - Narvar Andrea Suarez - DHL
05:10 PM
05:10 PM - 05:40 PM

Day 1 - Closing Keynote - Borrell Associates

Presentation on the future of local media with Borrell Associates president Colby Atwood.
05:40 PM
05:40 PM - 06:00 PM

Closing Remarks

06:15 PM
06:15 PM - 09:30 PM

RetailLoco Networking Party

Join us for drinks and appetizers to socialize and network with other professionals involved in the industry.
08:15 AM
08:15 AM - 09:00 AM

Doors Open, Registration & Breakfast

Come have some breakfast on us and make connections while you wait for the conference to begin.
09:00 AM
09:00 AM - 09:10 AM

Morning Remarks – Asif R. Khan

Before we get the day started, our found Asif R. Khan will open up with remarks and introduce the opening keynote speaker.
09:10 AM
09:10 AM - 09:40 AM

Opening Keynote - Helen Maxfield - Aimia

09:40 AM
09:40 AM - 10:25 AM

Panel: Location, Loyalty & Engagement

Relationships between brands and consumer can make or break a company. Positive engagement with consumers results in increased loyalty. In this panel, we’ll be discussing the how brands can leverage emerging technology to win that customer loyalty and increase their fan base. Aubriana Lopez - Digital Element (Moderator), Michelle Eten - Savers/Value Village, Nathaniel John-Grose - Blis, Tom Borsellino - Miles
10:30 AM
10:30 AM - 11:15 AM

Panel: Creating Great Customer Experiences In Sport

We have all spent some time in sports environment watching our favorite team, but there is a lot of technology that powers those experiences behind the scenes. Hear from the teams themselves on strategies they are using to leverage location and other data to create great customer experiences. Asif R. Khan - LBMA (Moderator), Tanner Gatlin - KC Chiefs, Nathan Rauschenberg - Seattle Mariners
11:20 AM
11:20 AM - 11:35 AM

Morning Coffee Break

11:35 AM
11:35 AM - 12:00 PM

Case Study - Samaritan City

12:00 PM
12:00 PM - 12:45 PM

Panel: Monetizing Location Data Beyond Retail

How do we monetize location data to benefit our brands? On this panel our experts will discuss the collection of data in bricks in mortar environments and how that data can be used for industries like healthcare, smart cities, financial services and more. Asif R. Khan - LBMA (Moderator), Denise McKenzie - Open Geospatial Consortium, Carsten Szameitat
12:45 PM
12:45 PM - 01:00 PM

Closing Remarks

02:00 PM
02:00 PM - 05:00 PM


Come with us to go and visit three retail locations that are embracing the latest innovations in mobile, location, and DOOH technology. Space is limited.

Brought to you by: retail tour Logo

On this years' tour we will see technology in operation with visits to: Seattle Mariners Stadium - T-Mobile Park Starbucks Reserve Concept Store Fran's Chocolates Coinstar Kiosk This is a walking tour (wear comfortable shoes) that begins at 2pm from the T-mobile Park.
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