08:15 AM
08:15 AM - 09:00 AM

Doors Open, Registration & Breakfast

Breakfast Sponsored by: LBMA Logo
09:00 AM
09:00 AM - 09:30 AM

Opening Remarks, Following The Location Cookie

LBMA Founder & President will deliver a keynote featuring new research on the use of location data and share recent case studies on best practices and applications.
09:30 AM
09:30 AM - 10:15 AM

Panel: The Location Connected Home

On this panel speakers will begin the discussion of the "location journey" helping us understand the growing importance of smart appliances and assistants such as Google Home, Amazon Alexa and more.
10:20 AM
10:20 AM - 10:50 AM

Sponsor Keynote - Digitizing Brick and Mortar Through Lighting

LED lighting provides and optimal infrastructure for delivering a location based sensory network that feeds a sophisticated IoT network. In this discussion, Greg Carter will share how smart lighting has evolved, how Acuity Brands’ Atrius platform digitizes physical spaces and walk through use cases that our partners find value in location based services.
10:50 AM
10:50 AM - 11:05 AM

Sponsor Case Study

11:05 AM
11:05 AM - 11:30 AM

Morning Coffee Break

11:30 AM
11:30 AM - 12:15 PM

Panel: Location & Cross Device Attribution

This panel will discuss growing importance of location data and how to leverage it as a cookie across devices and media types. How can brands leverage this? What should they look for?
12:20 PM
12:20 PM - 01:05 PM

Panel: Experiencing The Connected Car

Twenty years ago, General Motors' OnStar heralded the introduction of the first connected car. It wasn't until 10 years later, with the introduction of the smartphone, that retailers gained access to the commuting consumer. Today, automotive technology is getting smarter and according to Gartner, by the year 2020, there will be 250 million connected cars. So as our consumer goes about their day, spending up to 50 minutes commuting, what is the best strategy for retailers to engage them? Is it through apps or partnerships with the OEM themselves? Learn from our panel of experts on how each of their companies are addressing this issue and how it might help you in your marketing efforts.
01:05 PM
01:05 PM - 01:20 PM

Why accuracy matters for high impact interactions and the location cookie

Why are accurate location services a game changer for brands trying to connect with their customers? Advances in geofencing technology enable brands to reinvent the customer experience across countless touch points, whether the customer's driving, shopping, or traveling. Learn how enterprises attract customers away from competitors, enhance loyalty programs, and deliver 1-to-1 ad attribution with accurate location technology.
01:20 PM
01:20 PM - 02:15 PM

Lunch Break

02:15 PM
02:15 PM - 03:00 PM

Panel: Location At Lunch

As we continue on the location journey, this invariably means a stop for lunch. This panel will explore how the restaurant industry is leveraging location based data and marketing and techniques to win new customers and keep their loyal ones happy.
03:05 PM
03:05 PM - 03:50 PM

Panel: AR/VR On The Rise

03:50 PM
03:50 PM - 04:05 PM

Afternoon Coffee Break

04:05 PM
04:05 PM - 04:20 PM

Sponsor Case Study - Digital Element

04:20 PM
04:20 PM - 05:05 PM

Panel: Innovations In Customer Experience

The advent of digital and location technologies enables today's brands to create unique, hyper-local personalized experience that have the ability to engage and influence consumers like never before. This panel will share insights and best practices from across multiple verticals.
05:10 PM
05:10 PM - 05:40 PM


Capturing spend and earning a place for successful brand messaging requires insights into consumer location data and shopper histories as well as the ability to granularly target consumers with relevant and inspiring content. This is especially important when it comes to Millennials and Gen Z shoppers. Inspiring these younger shoppers with relevant experiences not only builds positive brand engagements but also, when a mobile creative experience hits the right marks, one in four said they would then be motivated to buy. And yet, brands are still struggling. Among advertisers in 'Pursuing the Mobile Moment', a June 2017 commissioned study conducted by Forrester Consulting on our behalf, 38% of the polled brands cited difficulty contextualizing historical location insights about consumers and 37% said they have trouble targeting customers with granularity. In this session, we look at how and why these challenges emerge, and what it takes to identify the right third-party partners so that advertisers can tap into the spending power that Mobile Prodigies are already bringing to bear
05:40 PM
05:40 PM - 06:00 PM

Closing Remarks

06:15 PM
06:15 PM - 09:30 PM

RetailLoco Networking Party

08:15 AM
08:15 AM - 09:00 AM

Doors Open, Registration & Breakfast

09:00 AM
09:00 AM - 09:10 AM

Morning Remarks – Asif R. Khan

09:10 AM
09:10 AM - 09:40 AM

Martin Wild - MediaMarktSaturn – From Late Starter To Digital Leader

Digital technologies transform the very foundation of how we live – and also the way we go shopping. Martin Wild, Chief Digital Officer of the MediaMarktSaturn Retail Group, will show what retail will look like in the future: robots will guide us, Augmented and Virtual Reality will merge on- and offline worlds to an all new shopping experience and artificial intelligence will help us to find what we are really looking for.
09:40 AM
09:40 AM - 10:25 AM

Panel: Driving Traffic To The Store

On this panel we will explore the role of geo-fencing, social networks, geo-targeted ads and push messaging in helping retailers drive traffic to the store. Our panelists will help us understand what works, when to engage and share data on how to measure effectiveness.
10:30 AM
10:30 AM - 11:15 AM

Panel: Blending DOOH & Location

This panel will explore the growing use of sensors and connected devices. In particular we will focus on how these devices are re-inventing the DOOH space and providing new personalized, hyper-local experiences for consumers.
11:20 AM
11:20 AM - 11:35 AM

Morning Coffee Break

11:35 AM
11:35 AM - 11:50 AM

Sponsor Case Study

11:50 AM
11:50 AM - 12:35 PM

Panel: The Shopping Mall Re-Invented

On this panel we will hear from some of biggest property owners and mall operators in America. Our experts will explore how they are leveraging WiFi, beacons and other indoor location technologies, the data they are collecting and how they managing the relationships in sharing this data with their tenants.
12:35 PM
12:35 PM - 01:00 PM

Sponsor Case Study - Amazon Alexa

Amazon’s Alexa Ecosystem - What Do Brands Need to Know? Alexa, the voice service that powers Amazon Echo, Echo Dot, Amazon Tap and Amazon Fire TV, provides a set of built-in abilities, or skills, that enable customers to interact with smart home devices in a more intuitive way using voice. Examples of these skills include the ability to control thermostats, dim lights, play music, answer general questions, set an alarm or timer and more. Customers can then access these new skills simply by asking Alexa a question or making a command. This session will be walk through the latest Alexa platform offerings and showcase what is possible today.
01:00 PM
01:00 PM - 02:00 PM

Lunch Break

02:00 PM
02:00 PM - 02:45 PM

Panel: The Indoor Location Advantage

On this panel we would like you to discuss rapidly advancing use cases for indoor location technology and how brands can leverage them across the entire customer journey.
02:50 PM
02:50 PM - 03:35 PM

Panel: Location, Loyalty & Payments

This panel will explore the growing importance of game mechanics in location based marketing and consumer engagement. How are loyalty and payment platforms incorporating this data? What role does AR/VR play? How will mobile wallets connect with in-store technology like beacons?
03:40 PM
03:40 PM - 03:55 PM

Sponsor Case Study

03:55 PM
03:55 PM - 04:10 PM

Afternoon Coffee Break

04:15 PM
04:15 PM - 04:45 PM

Day 2 Closing Keynote

04:45 PM
04:45 PM - 05:30 PM

Panel: Location Marketing in Sports

Our final panel of the day will look at how sports teams are leveraging location technologies in their stadium environments to influence fan engagement, ticket sales and ancillary services like merchandise and concessions.
05:30 PM
05:30 PM - 05:45 PM

Closing Remarks / End of Conference

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