08:15 AM
08:15 AM - 09:00 AM

Doors Open, Registration & Breakfast

Doors will open. Please sign in or register. After that, enjoy a delicious breakfast on us!
Breakfast Sponsored by: LBMA Logo
09:00 AM
09:00 AM - 09:30 AM

Opening Remarks: Everything Is Local

Asif Khan, founder and president of The LBMA, will open the conference, presenting new research surrounding location data and present the best practices to apply it to your company.
09:30 AM
09:30 AM - 10:15 AM

Panel: Exploring The Location Journey

This panel will explore the “location journey” specifically focusing on on how location data can act as the connective tissue that weaves together a consumers' daily journey as they intersect with brands and media. The panel will include weather data, voice assistants, e-commerce and more.

Todd Weiss - Deluxe Corporation
Matt Kojalo - Skyhook
Aubriana Lopez - Digital Element (Moderator)
10:20 AM
10:20 AM - 10:50 AM

Keynote: Evolution In Indoor Location Data


Chris Wiegand - Inpixon
Patrick Wand - Mall of America
10:50 AM
10:50 AM - 11:05 AM

Gathr Lab / GroundLevel Insights Case Study

Asif R. Khan - Founder LBMA
Aubriana Lopez - Chief Mobile Strategist - Gathr Lab
11:05 AM
11:05 AM - 11:30 AM

Morning Coffee Break

11:30 AM
11:30 AM - 12:15 PM

Panel: Bridging Clicks & Bricks with Location Data

Connecting location data with multiple devices and media types can be difficult to navigate. This panel will discuss how to bridge the two, leveraging through cookies to show you how to leverage and what your brand should be looking for.

Asif R. Khan - LBMA
Matt Russo - Gimbal (Moderator)
Curtis Johnson - Bluefire Marketing
Paras Shah - Georgia-Pacific
12:20 PM
12:20 PM - 01:05 PM

Panel: Local Search, Voice Commerce & Beyond

How are real companies using location search to benefit their company? This panel will feature several industry professionals, who will be discussing the benefits of local search for their brands and embracing voice search and image recognition.

Scott McNulty - RIOSEO (Moderator)
Michael Ayres - Petco
Ron Cariker - 7Media Group
Adam VanderVeen - Triumph Motorcycles
Barry Smyth - Consistent.ly
01:05 PM
01:05 PM - 01:30 PM

Sponsor Case Study - Samaritan City

The samaritan app reveals the story of unsheltered people whom you pass by daily. You can give towards critical needs and create lifelines of hope.

Matt Russo - Gimbal(Moderator)
Jonathan Kumar - Samaritan.City
01:30 PM
01:30 PM - 02:15 PM

Lunch Break

02:15 PM
02:15 PM - 03:00 PM

Panel: IoT Sensors, DOOH & Personalization

Location-based technology is rapidly evolving. On this panel we will be discussing some of the advancing use cases for micro-location technology, screens and the personalization of content made possible.

Andrea Varrone - DSE (Moderator)
Brad Williams - Coca-Cola
Kim Sarubbi - CMN Network
Ian Dallimore - Lamar
03:05 PM
03:05 PM - 03:50 PM

Panel: Hello, My Name Is AI. Would You Like Fries With That?

Sky-high consumer expectations for food-on-demand anytime, anywhere has prompted restaurants to step up their game when it comes to technology innovation. When, where and how to serve consumers has become hyper-competitive, and the biggest brands on earth are in a digital arms race to be the very best. McDonald's is implementing AI in the drive-thru to take orders and promote items based on things like time of day, weather and busy hours. Domino's has AI-enabled pizza checkers to ensure your pepperoni is just so. Chick-fil-A uses sophisticated algorithms to prepare orders just-in-time when you pull up curbside. Conversational commerce is alive and well, allowing us to order inside social platforms and via voice. During this session, industry influencers share new and exciting technologies supercharging restaurants to meet digital native consumer demand via every imaginable channel.

Angela Diffly - Restaurant Technology Network (Moderator)
Alan Paul - CardFree
Michael Cheney - Rakuten Ready
Craig Herbison - Plexure
Shane Wheatland - Omnivore
03:50 PM
03:50 PM - 04:05 PM

Afternoon Coffee Break

04:05 PM
04:05 PM - 04:20 PM

Sponsor Case Study - Cerberus Interactive (Atlas Empires)

Sami Khan, the co-founder and CEO of Cerberus Interactive will share information about the mobile gaming industry, why every major company is diving into the space, and what the future holds for free-to-play games and location-based marketing.
04:20 PM
04:20 PM - 05:05 PM

Panel: Local Data In Last Mile Delivery

The advent of digital and location technologies enables today's brands to create unique, hyper-local personalized experience that have the ability to engage and influence consumers like never before. This panel will discuss the data collected by last mile delivery services and the benefits to consumers and retail brands alike.

Cami Zimmer - Glympse (Moderator)
Don Spaulding - Verizon
Jeff DeLong - Verizon Connect
Sunil Mathew- Descartes Systems
Paul Brady - DHL
05:10 PM
05:10 PM - 05:40 PM

Day 1 - Closing Keynote - Brian Hutchison (Georgia-Pacific)

Whether it’s an in-store display or an e-commerce package, there is a limit to what you can communicate to your shopper. There is only so much graphic real estate, but brands have so much more to say. Shoppers are saying that they want engaging experiences. Augmented Reality is here, and the technology is changing more and more. This presentation is going to look at a case-study of the first display to engage shoppers through augmented reality… without the use of an app!

- Gain an understanding of the different types of augmented reality
- Learn about the barriers to using this technology and how to overcome those barriers
- A practical list of things to consider when executing an augmented reality experience
05:40 PM
05:40 PM - 06:00 PM

Closing Remarks

06:15 PM
06:15 PM - 09:30 PM

RetailLoco Networking Party

Join us for drinks and appetizers to socialize and network with other professionals involved in the industry.
08:15 AM
08:15 AM - 09:00 AM

Doors Open, Registration & Breakfast

Come have some breakfast on us and make connections while you wait for the conference to begin.
Breakfast Sponsored by: LBMA Logo
09:00 AM
09:00 AM - 09:10 AM

Morning Remarks – Asif R. Khan

Before we get the day started, our founder Asif R. Khan will open up with remarks and introduce the opening keynote speaker.
09:10 AM
09:10 AM - 09:40 AM

Opening Keynote - How Blockchain changes POS-Marketing

Blockchain Technology is currently disrupting our economy. Those who know how to use Blockchain are one step ahead. André Moll will explain the why and how to use Blockchain in POS Marketing and what´s in for you using the Doichain.
09:40 AM
09:40 AM - 10:25 AM

Panel: Location, Loyalty & Engagement

Relationships between brands and consumer can make or break a company. Positive engagement with consumers results in increased loyalty. In this panel, we’ll be discussing the how brands can leverage emerging technology to win that customer loyalty and increase their fan base.

Aubriana Lopez - Digital Element (Moderator)
Tim Hayden - Brain+Trust Partners
Jason Dominy - The Krystal Company
Teresa Caro - Global Retail Marketing Association
10:30 AM
10:30 AM - 11:15 AM

Panel: Creating Great Customer Experiences With Location

We have all spent some time in sports environment watching our favorite team, or in a entertainment complex, but there is a lot of technology and data analytics that powers those experiences behind the scenes. Hear from some the leaders in data driven insights.

Asif R. Khan - LBMA (Moderator)
Tanner Gatlin - National Football League
Georgia Sapounas - Canadian Olympic Committee
Danielle Rodriguez - Pernod Ricard
11:20 AM
11:20 AM - 11:35 AM

Morning Coffee Break

11:35 AM
11:35 AM - 12:00 PM

Case Study - Outer

12:00 PM
12:00 PM - 12:45 PM

RetailTour Panel: Experiencing Retail Innovation In The Real World

How do we monetize location data to benefit our brands? On this panel our experts will discuss the collection of data in bricks in mortar environments and how that data can be used for industries like healthcare, smart cities, financial services and more.

Asif R. Khan - LBMA (Moderator),
Carsten Szameitat - LBMA Europe
Kelly Harlin - NEC Display Solutions of America
12:45 PM
12:45 PM - 01:00 PM

Closing Remarks

02:30 PM
02:30 PM - 04:00 PM


Come with us to go and visit three retail locations that are embracing the latest innovations in mobile, location, and DOOH technology. Space is limited.

Brought to you by: retail tour Logo

On this years' tour we will see technology in operation with visit the Living Retail Lab at Ponce City Market with technology from NEC and HighStreet
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